When a client’s primary point of contact changes, many agencies fall into a reactive pattern. As long as service continues, they assume the client will not mind the change.
In practice, agencies often delay the announcement, send a quick email or wait until a client calls in and realizes their agent is gone.
But for a client, an agent change is not a mundane detail. It is a shift in the relationship they depend on. The most successful agencies do not avoid this moment. Instead, they address it proactively and directly.