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How to handle multiple insurance agency locations on Google

June 19, 2016

Relationships blog header ClientCircle

Insurance agencies with multiple locations should list their offices separately on Google. According to the universal laws of internet physics, local business listings are only effective if they’re… you guessed it, local. So by grouping all offices under one digital roof you’re significantly damaging your chances of becoming discovered online.

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Offering cash incentives for referrals will backfire - here's a better alternative

July 2, 2013

Journeys blog header ClientCircle

Referral incentives are one of the ways companies inadvertently introduce market norms in a relationship that hurt their chances for referrals rather than help them. There are better alternatives that cost you less financially and result in stronger social relationships that generate more referrals.

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A better way to ask, “How did you hear about us?”

June 28, 2013

Service and support blog header ClientCircle

Many companies ask customers and prospects, “How did you hear about us?” It's the wrong question to ask.

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