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Offering cash incentives for referrals will backfire - here's a better alternative

July 2, 2013

Journeys blog header ClientCircle

Referral incentives are one of the ways companies inadvertently introduce market norms in a relationship that hurt their chances for referrals rather than help them. There are better alternatives that cost you less financially and result in stronger social relationships that generate more referrals.

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A better way to ask, “How did you hear about us?”

June 28, 2013

Service and support blog header ClientCircle

Many companies ask customers and prospects, “How did you hear about us?” It's the wrong question to ask.

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