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How businesses are discovered online

November 8, 2016

Service and support blog header ClientCircle

One of the most important factors Google considers with search results is your current location. And they’ve gotten pretty good at knowing where you are, too. Search engines study your computer’s IP address or GPS location to pinpoint your location. They understand that where you’re standing plays a big role in what information you’ll find relevant when performing a search—especially when looking for local establishments, like a restaurant or laundromat. Not long ago local consumers would type the name of their city alongside the search term (e.g. car insurance Atlanta) to get local suggestions. But anymore, Google is smart enough to know where you are without asking.

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How to handle multiple insurance agency locations on Google

June 19, 2016

Relationships blog header ClientCircle

Insurance agencies with multiple locations should list their offices separately on Google. According to the universal laws of internet physics, local business listings are only effective if they’re… you guessed it, local. So by grouping all offices under one digital roof you’re significantly damaging your chances of becoming discovered online.

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Offering cash incentives for referrals will backfire - here's a better alternative

July 2, 2013

Journeys blog header ClientCircle

Referral incentives are one of the ways companies inadvertently introduce market norms in a relationship that hurt their chances for referrals rather than help them. There are better alternatives that cost you less financially and result in stronger social relationships that generate more referrals.

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A better way to ask, “How did you hear about us?”

June 28, 2013

Service and support blog header ClientCircle

Many companies ask customers and prospects, “How did you hear about us?” It's the wrong question to ask.

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