In 2020, Penn National Insurance teamed up with ClientCircle to help more of their agencies grow. Here are some highlights of what the 15 participating agencies achieved since signing up.
Using ClientCircle, participating agencies representing Penn National Insurance now report customer loyalty levels 12 percentage points higher than the average independent insurance agency in the US. Every 10-point increase in customer loyalty drives an average 2% lift in client retention for insurance agencies, translating to roughly $22,000 in additional annual commissions per agency.
ClientCircle helped participating agencies representing Penn National Insurance uncover clients who were unhappy and likely to leave and provided agents with specific retention strategies. As a result, these agencies have retained an estimated 10 clients per agency per year or $9,700 in annual commissions each. The agencies retained another $2,500 each annually by collecting testimonials with ClientCircle.
With help from ClientCircle, agencies representing Penn National Insurance saw their Google ranking increase by an average of eight spots in local search results. This allowed most agencies to show up in the top three results on Google, with more than a third of them being the top-listed insurance agency in their area. Combined, the 15 participating agencies collected 550+ new Google reviews, over time and at a steady pace.
Agencies uncovered an average of 90 detractors each, improving chances of retaining them.
On average, each agency sent more than 6,000 communications per year, improving relationships.
40% of promoters who responded to a survey left a written testimonial for their agency.
The average amount of time each participating agency representing Penn National Insurance has been using ClientCircle is 2.8 years. The average book value for each participating agency is around $900,000.
ClientCircle has helped us automate and streamline our processes, which allows us to spend more time building value with our clients. When we first came on board, our Google and Facebook reviews took off which really improved our online presence.
Keller-Brown Insurance Services
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