Nearly 70% of adults in the U.S. use Facebook, according to Pew Research Center. Seven in ten of those who do use Facebook, use it daily with nearly half checking Facebook multiple times a day.
With Facebook being this popular among adults, it’s important for you to have a presence there. And since many of your clients and prospects are on Facebook every day, it would be convenient for them if they could message you right there.
One of the simplest ways to up your social media game and be available to your clients and prospects in a way that works for them is to use Facebook Messenger.