');background-repeat:no-repeat;background-position:right 1rem center;background-size:1em}._form_zegue_1 select:invalid{color:var(--color-primary-paragraph);font-size:var(--font-size-paragraph);font-weight:var(--weight-medium)}._form_zegue_1 select:focus,._form_zegue_1 select:focus-within,._form_zegue_1 select:hover{border-color:transparent;outline:solid;outline-color:var(--color-form-field-outline);outline-width:2px}._form_zegue_1 textarea{flex:1;padding:var(--space-12);border-radius:1.5rem;flex-basis:100%;resize:none;width:100%;min-height:160px;border:1px solid var(--color-form-field-border);outline:0}._form_zegue_1 textarea[data-resize=vertical]{resize:vertical}._form_zegue_1 textarea::placeholder{font-size:var(--font-size-paragraph);color:var(--color-primary-paragraph);font-weight:var(--weight-medium)}._form_zegue_1 textarea:focus,._form_zegue_1 textarea:hover{border-color:transparent;outline:solid;outline-color:var(--color-form-field-outline);outline-width:2px}._form_zegue_1 button[type=submit]{display:flex;height:3rem;align-items:center;justify-content:center;position:relative;z-index:1;width:100%;padding:var(--space-24) var(--space-24);color:var(--color-button-primary-text);text-align:center;font-size:var(--font-size-button);font-weight:var(--weight-bold);background-color:transparent;border:transparent;cursor:pointer;outline:0;border-style:outset}._form_zegue_1 button[type=submit]:disabled{opacity:.8;cursor:not-allowed}._form_zegue_1 button[type=submit]:focus-visible{outline:solid 2px black}._form_zegue_1 button[type=submit]:active{border-style:outset;outline:0}._form_zegue_1 button[type=submit]:after{content:"";border-radius:var(--radius-rounded);background-color:var(--color-button-primary-background);position:absolute;inset:0;z-index:-1;transition:all 125ms ease}._form_zegue_1 button[type=submit][data-succeeded=true]:after{background-color:var(--color-button-primary-hover)}._form_zegue_1 button[type=submit]:not(:disabled):hover:after{inset:-.15rem;background-color:var(--color-button-primary-hover)}._card-shadow_zegue_214{position:relative;margin-bottom:19px;margin-left:19px;box-shadow:-19px 19px 0 -2px #ebf1fa;border-radius:var(--radius-normal);flex-basis:max-content;max-width:40rem;min-width:40rem;height:100%}._card-shadow_zegue_214[data-link]:focus-within,._card-shadow_zegue_214[data-link]:hover{box-shadow:-19px 19px 0 -2px #095181}._card-shadow_zegue_214[data-link] ._card-wrapper_zegue_241:hover:after{top:-.5rem;right:-.5rem}@media (max-width:720px){._card-shadow_zegue_214{max-width:100%;min-width:100%;width:100%}}._card-wrapper_zegue_241{display:flex;flex-direction:column;position:relative;z-index:1;border-radius:var(--radius-normal);padding:var(--space-32);height:100%}._card-wrapper_zegue_241:before{border-radius:var(--radius-normal)}._card-wrapper_zegue_241:after{content:"";position:absolute;inset:0;z-index:-1;background-color:var(--color-card-background);border-radius:var(--radius-normal);border-width:var(--border-width);border-style:var(--border-style);border-color:var(--border-color);margin:-1px;transition:top 175ms,right 175ms}._card-wrapper_zegue_241:hover:after{top:0;right:0}._card-wrapper_zegue_241._no-shadow_zegue_286{max-width:40rem;min-width:40rem;height:100%}@media (max-width:720px){._card-wrapper_zegue_241._no-shadow_zegue_286{max-width:100%;min-width:100%;width:100%}}._card-wrapper_zegue_241._no-header_zegue_299{padding:3.5rem}._error_zegue_303{display:block;position:absolute;top:calc(var(--space-16) * -1);left:var(--space-12);text-align:left;width:100%;font-size:var(--font-size-paragraph-small);color:var(--color-error)}._error_zegue_303~input[aria-invalid=true],._error_zegue_303~select[aria-invalid=true],._error_zegue_303~textarea[aria-invalid=true]{border:none;outline:solid 2px var(--color-error)}._form_zegue_1 fieldset{border:2px solid transparent}._form_zegue_1 fieldset[data-invalid=true]{border:2px solid var(--color-error)}._form_zegue_1 fieldset[data-invalid=true] legend{color:var(--color-error)}._form_zegue_1 fieldset ._radio-wrapper_zegue_329{margin-bottom:var(--space-20)}._form_zegue_1 fieldset ._radio-wrapper_zegue_329:last-of-type{margin-bottom:0}._form_zegue_1 legend{color:var(--color-form-legend-text);font-size:var(--font-size-paragraph-large);line-height:var(--line-height-paragraph);margin-bottom:var(--space-16)}._form_zegue_1 input[type=radio]{-webkit-appearance:none;appearance:none;background-color:#fff;margin:0;margin-right:var(--space-8);font:inherit;width:1.175em;height:1.175em;border:.125rem solid;border-radius:50%;border-color:#6d7b91;cursor:pointer;display:grid;place-content:center;position:relative}._form_zegue_1 input[type=radio]:checked{border-color:#06d6a0}._form_zegue_1 input[type=radio]:before{content:"";border-radius:50%}._form_zegue_1 input[type=radio]:checked:before{content:url(data:image/svg+xml;base64,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);position:relative;display:block;top:-2px}._form_zegue_1 label._radio-label_zegue_56{font-size:var(--font-size-paragraph);color:var(--color-primary-paragraph);font-weight:var(--weight-medium);cursor:pointer}._form_zegue_1 ._radio-wrapper_zegue_329{display:flex;align-items:flex-start;height:max-content;vertical-align:middle}._form_zdc2g_1{display:flex;justify-content:center;width:100%;margin-top:var(--space-40)}._form_zdc2g_1.justify-start{justify-content:flex-start}._input-submit-container_zdc2g_12{position:relative;max-width:350px;width:100%}._submit-button_zdc2g_18{padding:var(--space-16);display:flex;justify-content:center;align-items:center;cursor:pointer;margin:0;border:none;background:0 0;position:absolute;right:0;top:50%;transform:translateY(-50%)}._submit-button_zdc2g_18:hover svg{fill:var(--primary-lightBlue)}._input_zdc2g_12{padding:var(--space-16);width:100%;border-radius:var(--radius-rounded);border-color:var(--primary-darkBlue);outline-color:var(--primary-lightBlue)}._input_zdc2g_12::placeholder{color:var(--primary-darkBlue)}._label_zdc2g_47{display:block;position:relative;width:100%;height:100%}._icon_zdc2g_54{fill:var(--primary-darkBlue);height:1rem}._heading_196m0_1{margin-bottom:var(--space-32)}@media (max-width:800px){._heading_196m0_1{font-size:var(--font-size-h3);line-height:var(--line-height-h3)}}._results-container_196m0_11{max-width:840px;padding:0 var(--space-20)}._result_196m0_11{display:flex;padding:var(--space-60) 0}._result_196m0_11 mark{background-color:var(--neutral-blueGrey)}@media (max-width:800px){._result_196m0_11{flex-direction:column;align-items:center}}._image_196m0_30{max-width:225px;max-height:225px;height:225px;object-fit:cover;border-radius:var(--radius-normal);margin-right:var(--space-32)}@media (max-width:800px){._image_196m0_30{max-width:100%;max-height:unset;height:auto;margin-right:0;margin-bottom:var(--space-32)}}._content_196m0_48{display:flex;flex-direction:column;max-height:225px;overflow:hidden;text-overflow:ellipsis}@media (max-width:800px){._content_196m0_48{max-height:unset}}._content_196m0_48 ._title_196m0_61{color:var(--color-primary-h5);font-size:var(--font-size-h5);line-height:var(--line-height-h5);margin-bottom:var(--space-12)}._content_196m0_48 ._title_196m0_61:hover{color:var(--color-primary-link)}._content_196m0_48 ._published-on_196m0_71{margin-bottom:var(--space-12)}._content_196m0_48 ._excerpt_196m0_75{text-overflow:ellipsis;overflow:hidden}._divider_196m0_80{display:block;height:2px;border:none;background-color:var(--color-blog-preview-border);width:calc(100% - var(--space-20) * 2);align-self:center}._button-container_196m0_89{display:flex;justify-content:center;padding:var(--space-32)}._pagination_196m0_95{display:flex;justify-content:center;align-items:center;margin:var(--space-40)}._pagination_196m0_95 a:focus-visible{outline:2px dotted var(--primary-darkBlue)}._pagination_196m0_95 a:focus:not(:focus-visible){outline:0}._button_196m0_89{display:flex;align-items:center;border:none;background:0 0;cursor:pointer}._chevron_196m0_116{width:14px;height:14px;fill:var(--color-primary-paragraph);outline:0}._count_196m0_123{margin:0 var(--space-16);font-weight:var(--weight-bold)}._no-results_196m0_128{font-size:var(--font-size-paragraph-large);width:100%;text-align:center;margin-top:var(--space-40)}._skeleton_sdqcw_1{animation:_skeleton-loading_sdqcw_1 1s linear infinite alternate}@keyframes _skeleton-loading_sdqcw_1{0%{background-color:#b6d1e2}to{background-color:#edf4f8}}._skeleton-blog-result-image_sdqcw_13{max-width:225px;max-height:225px;width:225px;height:225px;margin-right:var(--space-32);border-radius:var(--radius-normal);border-color:transparent}@media (max-width:800px){._skeleton-blog-result-image_sdqcw_13{width:100%;height:180px;max-width:unset;max-height:unset;margin-right:0;margin-bottom:var(--space-32)}}._skeleton-title-text_sdqcw_33{width:80%;height:2rem;margin-bottom:1rem;border-radius:.25rem}._skeleton-text_sdqcw_40{height:.85rem;margin-bottom:.75rem;border-radius:.25rem}._skeleton-blog-result-container_sdqcw_46{display:flex;width:100%;padding:var(--space-60) 0}@media (max-width:800px){._skeleton-blog-result-container_sdqcw_46{flex-direction:column;align-items:center;padding:var(--space-32) 0}}._skeleton-blog-result_sdqcw_13{display:flex;flex-direction:column;width:100%;max-width:840px}._divider_sdqcw_66{display:block;height:2px;border:none;background-color:var(--color-blog-preview-border);width:100%;align-self:center}._pagination_1t6ee_1{display:flex;justify-content:center;align-items:center;margin:var(--space-40)}._pagination_1t6ee_1 a:focus-visible{outline:2px dotted var(--primary-darkBlue)}._pagination_1t6ee_1 a:focus:not(:focus-visible){outline:0}._nav-link_1t6ee_14{display:flex;align-items:center}._chevron_1t6ee_19{width:14px;height:14px;fill:var(--color-primary-paragraph);outline:0}._count_1t6ee_26{margin:0 var(--space-16);font-weight:var(--weight-bold)}._desktop_1f0of_1{display:block}@media (max-width:840px){._desktop_1f0of_1{display:none}}._mobile_1f0of_10{display:none}@media (max-width:840px){._mobile_1f0of_10{display:block}}._feature-list-scroller_1f0of_19{display:flex;flex-direction:column;align-items:center}._title_1f0of_34{font-size:var(--font-size-h3);color:var(--color-primary-h3);line-height:var(--color-line-heighth3);text-align:center;max-width:50%}@media (max-width:800px){._title_1f0of_34{margin-bottom:var(--space-32);max-width:100%}}._sticky-scroller_1f0of_48{display:flex;flex-direction:row;justify-content:center}._sticky-image-wrapper_1f0of_54{position:sticky;top:10%}._column_1f0of_59{display:flex;flex-direction:column;flex-basis:45%}._content-column_1f0of_65>article{margin-bottom:8.5rem}._content-column_1f0of_65>article:first-of-type{margin-top:6.5rem}._sticky-column_1f0of_75 ._img-wrapper_1f0of_78>img{transition:opacity .2s ease-in-out;display:block;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;overflow:hidden;white-space:nowrap;width:1px;opacity:0}._sticky-column_1f0of_75 ._hide-image_1f0of_89 img{height:0!important}._sticky-column_1f0of_75 ._show-image_1f0of_92 img{margin-top:6.5rem;opacity:1;clip:unset;clip-path:unset;overflow:visible;white-space:unset;width:100%;height:auto}._content-title_1f0of_103{color:var(--color-primary-h5);font-size:var(--font-size-h5);line-height:var(--line-height-h5);font-weight:var(--weight-extra-bold);margin-bottom:var(--space-16)}._content_1f0of_65{margin-bottom:var(--space-24)}._high-contrast_1anfe_1{background-color:var(--color-background-dark);width:100%;position:relative;overflow:hidden}._high-contrast_1anfe_1 ._section_1anfe_7{display:flex;flex-direction:column;align-items:center;position:relative;text-align:center;padding:var(--space-72)}._high-contrast_1anfe_1 ._title_1anfe_15{color:var(--color-secondary-h4);font-size:var(--font-size-h4);line-height:var(--line-height-h4);margin-bottom:var(--space-24)}._high-contrast_1anfe_1 ._subtitle_1anfe_21{color:var(--color-secondary-paragraph);font-size:var(--font-size-paragraph);line-height:var(--line-height-paragraph);max-width:65%;margin-bottom:var(--space-32)}@media (max-width:600px){._high-contrast_1anfe_1 ._subtitle_1anfe_21{max-width:100%}}._high-contrast_1anfe_1[data-design=high_contrast_circles]{background-image:url(https://cmscf.clientcircle.com/cta_big_circles_00a6a3d3f2.svg);background-size:350% 350%;background-position:center 25%;background-repeat:no-repeat}._high-contrast_1anfe_1[data-design=high_contrast_waves]:before{content:"";opacity:.25;position:absolute;top:-1.5rem;left:-25rem;width:1200px;height:200px;transform:rotate(-30deg);background-image:url(https://cmscf.clientcircle.com/waves_7c1281ce0b.svg);background-position:left top;background-size:1200px 200px;background-repeat:no-repeat}._high-contrast_1anfe_1[data-design=high_contrast_waves]:after{content:"";opacity:.25;position:absolute;bottom:-1.5rem;right:-20rem;width:1200px;height:200px;transform:rotate(-30deg);background-image:url(https://cmscf.clientcircle.com/waves_7c1281ce0b.svg);background-position:bottom right;background-size:1200px 200px;background-repeat:no-repeat}@media (max-width:1220px){._high-contrast_1anfe_1[data-design=high_contrast_waves]:before{left:-30rem}._high-contrast_1anfe_1[data-design=high_contrast_waves]:after{right:-25rem}}@media (max-width:985px){._high-contrast_1anfe_1[data-design=high_contrast_waves]:before{left:-35rem}._high-contrast_1anfe_1[data-design=high_contrast_waves]:after{right:-30rem}}@media (max-width:840px){._high-contrast_1anfe_1[data-design=high_contrast_waves]:after{right:-35rem}}@media (max-width:730px){._high-contrast_1anfe_1[data-design=high_contrast_waves]:before{left:-40rem}._high-contrast_1anfe_1[data-design=high_contrast_waves]:after{right:-40rem}}._card_1anfe_102[data-background=none]{border-image:var(--color-background-body)}._card_1anfe_102[data-background=solid]{border-image:var(--color-background-solid)}._card_1anfe_102[data-background=gradient]{border-image:var(--color-background-gradient)}._card-shadow_1anfe_112{position:relative;margin-bottom:19px;margin-left:19px;box-shadow:-19px 19px 0 -2px #ebf1fa;border-radius:var(--radius-normal);flex-basis:max-content}._card-shadow_1anfe_112[data-link]:focus-within,._card-shadow_1anfe_112[data-link]:hover{box-shadow:-19px 19px 0 -2px #095181}._card-shadow_1anfe_112[data-link] ._card-wrapper_1anfe_136:hover:after{top:-.5rem;right:-.5rem}._card-wrapper_1anfe_136{display:flex;flex-direction:column;position:relative;z-index:1;border-radius:var(--radius-normal);padding:var(--space-32);height:100%;padding:var(--space-72) var(--space-32)}._card-wrapper_1anfe_136:before{border-radius:var(--radius-normal)}._card-wrapper_1anfe_136:after{content:"";position:absolute;inset:0;z-index:-1;background-color:var(--color-card-background);border-radius:var(--radius-normal);border-width:var(--border-width);border-style:var(--border-style);border-color:var(--border-color);margin:-1px;transition:top 175ms,right 175ms}._card-wrapper_1anfe_136[data-content-direction=left]{align-items:end}._card-wrapper_1anfe_136[data-content-direction=right]{align-items:start}._card-wrapper_1anfe_136:before{content:"";transition:background-size 175ms,margin 175ms;background-clip:content-box;clip-path:inset(-100vw 1px 1px 1px);width:100%;height:calc(100% + 4rem);position:absolute;display:inline-block;bottom:0;right:0;background-size:16.0625rem 16.0625rem,16.0625rem 16.0625rem;background-repeat:no-repeat,no-repeat}@media (max-width:1130px){._card-wrapper_1anfe_136{padding:var(--space-32)}}@media (max-width:765px){._card-wrapper_1anfe_136:before{opacity:0}}._avatar_1anfe_202[data-avatar=man1]:before{background-image:url(https://cmscf.clientcircle.com/cta_man_5ab7174bd2.svg),url(https://cmscf.clientcircle.com/cta_circles_19ba18861e.svg);background-position:bottom -1.25rem left -1.5rem,bottom -5.25rem left -2rem}._avatar_1anfe_202[data-content-direction=right][data-avatar=man1]:before{background-position:bottom -1.25rem right -1.5rem,bottom -5.25rem right -2rem}._avatar_1anfe_202[data-avatar=woman1]:before{background-image:url(https://cmscf.clientcircle.com/cta_woman1_fd5658a679.svg),url(https://cmscf.clientcircle.com/cta_circles_19ba18861e.svg);background-position:bottom -1.25rem left -3.5rem,bottom -5.25rem left -2rem}._avatar_1anfe_202[data-content-direction=right][data-avatar=woman1]:before{background-position:bottom -1.25rem right -1.5rem,bottom -5.25rem right -2rem}._avatar_1anfe_202[data-avatar=woman2]:before{background-image:url(https://cmscf.clientcircle.com/cta_woman2_7c89daaff2.svg),url(https://cmscf.clientcircle.com/cta_circles_19ba18861e.svg);background-position:bottom -1.25rem left -1.5rem,bottom -5.25rem left -2rem}._avatar_1anfe_202[data-content-direction=right][data-avatar=woman2]:before{background-position:bottom -1.25rem right -1.5rem,bottom -5.25rem right -2rem}._avatar_1anfe_202:hover:before{background-size:17.3125rem 17.3125rem,17.3125rem 17.3125rem}._avatar_1anfe_202[data-content-direction=right]:hover:before{margin-right:-.5rem}._content-container_1anfe_230{display:flex;align-items:center;width:calc(100% - 13.5625rem);gap:var(--space-32)}._content-container_1anfe_230 ._title_1anfe_15{font-size:var(--font-size-h3);line-height:var(--line-height-h3)}@media (max-width:1130px){._content-container_1anfe_230{flex-direction:column;text-align:center}}@media (max-width:765px){._content-container_1anfe_230{width:100%}}._calendar-icon_1anfe_252{width:15px;min-width:15px;margin-left:var(--space-8);fill:var(--color-button-inverted-text-hover)}._section-container_59lmd_1{display:flex;flex-direction:column;align-items:center;text-align:center}._section-container_59lmd_1 a,._section-container_59lmd_1 p{margin-bottom:var(--space-16)}._section-container_59lmd_1>:last-child{margin-bottom:0}._section-container_59lmd_1>p{max-width:60%}@media (max-width:775px){._section-container_59lmd_1 p{max-width:100%}}._section-title_59lmd_23{margin-bottom:var(--space-40);color:var(--color-primary-h5);font-size:var(--font-size-h5);line-height:var(--line-height-h5);font-weight:var(--weight-extra-bold)}._section-title_59lmd_23._with-subtitle_59lmd_30{margin-bottom:var(--space-16)}._section-title_59lmd_23[data-contrast=true]{max-width:50%;color:var(--color-primary-h4);font-size:var(--font-size-h4);line-height:var(--line-height-h4)}@media (max-width:775px){._section-title_59lmd_23[data-contrast=true]{max-width:100%}}._section-title_59lmd_23+div{margin-top:var(--space-16)}._sectionSubtitle_59lmd_48~._section-title_59lmd_23{margin-top:var(--space-16)}._benefit-section-container_59lmd_52{display:flex;flex-wrap:wrap;justify-content:center;width:100%;gap:var(--space-64) var(--space-48);margin-top:var(--space-48)}@media 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._icon_16d2w_33{width:2rem}._title-with-icon-header_16d2w_20>._img-wrapper_16d2w_37{flex-basis:max-content}._icon-header_16d2w_41{align-items:center;justify-content:flex-start}._icon-header_16d2w_41>._img-wrapper_16d2w_37{flex-basis:max-content}._card-shadow_16d2w_51{position:relative;margin-bottom:19px;margin-left:19px;box-shadow:-19px 19px 0 -2px #ebf1fa;border-radius:var(--radius-normal);flex-basis:max-content}._card-shadow_16d2w_51[data-link]:focus-within,._card-shadow_16d2w_51[data-link]:hover{box-shadow:-19px 19px 0 -2px #095181}._card-shadow_16d2w_51[data-link] ._card-wrapper_16d2w_75:hover:after{top:-.5rem;right:-.5rem}._card-shadow_16d2w_51[data-link] ._card-wrapper_16d2w_75:hover a>svg{left:var(--space-8)}._card-shadow_16d2w_51[data-link] ._card-wrapper_16d2w_75:hover [data-component=card-icon-header],._card-shadow_16d2w_51[data-link] ._card-wrapper_16d2w_75:hover [data-component=card-title-icon-header] img{transition:transform 175ms 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[data-component=feature-card]{flex-basis:45%}@media (max-width:940px){._feature-list-box_julz6_62 [data-component=feature-card]{flex-basis:100%}}._feature-list-box_julz6_62 [data-component=feature-card]>[data-component=card-wrapper]{padding:var(--space-48)}@media (max-width:415px){._feature-list-box_julz6_62 [data-component=feature-card]>[data-component=card-wrapper]{padding:var(--space-32)}}@media (max-width:940px){._feature-list-box_julz6_62 [data-component=list-box-header]{margin-bottom:var(--space-16)}._feature-list-box_julz6_62 [data-component=list-box-header] ._title-container_julz6_20{flex-basis:100%}}._review-list-box_julz6_102{justify-content:space-between;gap:1.75rem}._review-list-box_julz6_102 [data-component=list-box-header]{margin-bottom:var(--space-16)}@media (max-width:790px){._review-list-box_julz6_102 [data-component=list-box-header]{flex-direction:column;align-items:center}._review-list-box_julz6_102 [data-component=list-box-header] ._title_julz6_20{margin-bottom:var(--space-16)}._review-list-box_julz6_102 [data-component=list-box-header] ._title_julz6_20 h2,._review-list-box_julz6_102 [data-component=list-box-header] ._title_julz6_20 p{width:100%;max-width:100%;text-align:center}}._review-list-box_julz6_102 [data-component=review-card]{flex-basis:27%;min-height:21.875rem}@media (max-width:1000px){._review-list-box_julz6_102 [data-component=review-card]{flex-basis:45%}}@media (max-width:720px){._review-list-box_julz6_102 [data-component=review-card]{flex-basis:100%}}._download-list-box_julz6_141{gap:2.75rem;flex-wrap:wrap}@media (max-width:990px){._download-list-box_julz6_141{gap:2.75rem 0}}._download-list-box_julz6_141 [data-component=download-card]{flex-basis:27.5%}@media (max-width:990px){._download-list-box_julz6_141 [data-component=download-card]{flex-basis:40%}}@media (max-width:760px){._download-list-box_julz6_141 [data-component=download-card]{flex-basis:100%}}._download-list-box_julz6_141 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(max-width:670px){._plan-list-box_julz6_210 [data-component=plan-card]{flex-basis:100%}}._integration-list-box_julz6_230{gap:2.75rem;flex-wrap:wrap}._integration-list-box_julz6_230 [data-component=card-wrapper]{justify-content:center}@media (max-width:990px){._integration-list-box_julz6_230{gap:2.75rem 0}}._integration-list-box_julz6_230 [data-component=list-box-header]{margin-bottom:0}._integration-list-box_julz6_230 [data-component=list-box-header] ._title_julz6_20{flex-basis:100%}._integration-list-box_julz6_230 [data-component=integration-card]{flex-basis:27.5%}@media (max-width:990px){._integration-list-box_julz6_230 [data-component=integration-card]{flex-basis:40%}}@media (max-width:760px){._integration-list-box_julz6_230 [data-component=integration-card]{flex-basis:100%}}._item-group-background_vihrx_1:nth-of-type(2n){border-image:var(--color-background-full-gradient-inverted)}._item-group-background_vihrx_1:nth-of-type(odd){border-image:var(--color-background-full-gradient)}._item-group-background_vihrx_1[data-index="0"]{border-image:linear-gradient(var(--color-background-body) 0 0) fill 1/0/0 50vw}@media (max-width:800px){._item-section_vihrx_12{padding-top:0;padding-bottom:0}}._spotlight_1i9ih_1{display:flex;position:relative;flex-direction:column;align-items:center;text-align:center;border-image:linear-gradient(var(--color-background-dark) 0 0) fill 1/0/0 50vw}._spotlight_1i9ih_1 img,._spotlight_1i9ih_1 p{position:relative;z-index:3}._spotlight_1i9ih_1 img{margin-bottom:var(--space-48)}._spotlight_1i9ih_1 ._name_1i9ih_17,._spotlight_1i9ih_1 ._quote_1i9ih_17,._spotlight_1i9ih_1 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(max-width:570px){._benefit-item_4zueb_1{flex-basis:100%}}._benefit-item_4zueb_1[data-layout=column]{flex-direction:column;text-align:center;align-items:center;padding:1rem}._benefit-item_4zueb_1[data-layout=column] ._img-wrapper_4zueb_25{margin-bottom:var(--space-32)}._benefit-item_4zueb_1[data-layout=column] ._img-wrapper_4zueb_25 img{max-height:72px}._benefit-item_4zueb_1[data-layout=column] ._text_4zueb_31{margin-bottom:var(--space-16);min-height:64px;color:var(--color-primary-h5);font-size:var(--font-size-paragraph-large);font-weight:var(--weight-medium);line-height:var(--line-height-paragraph)}._benefit-item_4zueb_1[data-layout=column] ._subtext_4zueb_39{line-height:var(--line-height-paragraph)}._img-wrapper_4zueb_25{margin-right:var(--space-12)}._img-wrapper_4zueb_25>img{min-width:40px}._content-container_4zueb_50{display:flex;flex-direction:column}._text_4zueb_31{color:var(--color-benefit-item-text);font-weight:var(--weight-bold);line-height:1.5rem}._subtext_4zueb_39{line-height:1.5rem}._markdown_1q0zk_1 p{color:var(--color-primary-paragraph);font-size:var(--font-size-paragraph);line-height:var(--line-height-paragraph);font-weight:var(--weight-normal);margin-bottom:var(--space-16)}._markdown_1q0zk_1 a{color:var(--color-primary-link);font-size:var(--font-size-paragraph);line-height:var(--line-height-paragraph);text-decoration:none}._markdown_1q0zk_1 a:hover{text-decoration:underline}._markdown_1q0zk_1 h2{color:var(--color-primary-paragraph);font-size:var(--font-size-paragraph-large);line-height:var(--line-height-paragraph);font-weight:var(--weight-bold);margin-top:var(--space-24);margin-bottom:var(--space-24)}._markdown_1q0zk_1 ul{color:var(--color-primary-paragraph);font-size:var(--font-size-paragraph);line-height:var(--line-height-paragraph);margin-bottom:var(--space-16)}._markdown_1q0zk_1 blockquote{display:block;padding-left:var(--space-16);position:relative;margin-bottom:var(--space-16)}._markdown_1q0zk_1 blockquote:before{content:"";position:absolute;width:100%;height:90%;left:-1rem;top:50%;transform:translateY(-50%);border-left:3px solid var(--quote-blog-border-color)}._markdown_1q0zk_1 blockquote>p{color:var(--color-primary-paragraph);font-size:var(--font-size-h5);line-height:var(--line-height-h5)}._markdown_1q0zk_1 img{margin-top:var(--space-32);margin-bottom:var(--space-32);max-width:800px!important;height:auto}._markdown_1q0zk_1 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(max-width:870px){._content-container_1al77_24{text-align:center}}._title_1al77_37{color:var(--color-paragraph-dark-blue);font-size:var(--font-size-paragraph-large);line-height:var(--line-height-paragraph);font-weight:var(--weight-medium);max-width:65%;margin-bottom:var(--space-24)}@media (max-width:870px){._title_1al77_37{max-width:100%}}._description_1al77_51{max-width:50%}@media (max-width:870px){._description_1al77_51{max-width:100%}}._header_fpii9_1{position:fixed;display:flex;height:5.625rem;width:100%;z-index:99;top:0;left:0;border-image:linear-gradient(var(--color-background-body) 0 0) fill 1/0/0 50vw}._logo-container_fpii9_12{display:flex;height:100;align-items:center;padding:var(--space-20)}._nav-container_8nwxz_1{display:flex;justify-content:space-between;align-items:center;max-inline-size:87.5rem;margin-inline:auto;padding:var(--space-20);width:100%;height:100%}@media 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Is starting an insurance blog one of those daunting tasks you keep pushing off?
Keep reading to learn how a blog can help you increase traffic, grow sales and even—believe it or not—save time.
The benefits of having a blog Improves search engine optimization (SEO) You may be the best agency in the world, but prospects won’t find you on Google if you’re listed on the fourth page of search results. A blog can help you improve your SEO. When writing, you will use the keywords people use when they search for insurance, bringing more visitors to your website.
Positions you as an expert Clients and prospects are looking for an insurance advisor, but a license alone won’t set you apart from the competition. So how do you stand out in a saturated insurance market ? By adding value through sound advice and expertise. You can say those words all day, but by having a blog you’ll immediately show people you take your position as an insurance advisor seriously.
Saves you time How could writing a blog possibly save you time? Well, how many times per week do you answer the same prospect and client questions? If you had a selection of blogs addressing most frequently asked questions , you could respond to emails in seconds with a link to a relevant post instead of spending 15 minutes on each email or call. Your time savings will add up quickly.
Provides content for multiple platforms It’s tough to come up with new posts for social media every week. If you have a blog, you have natural content ready to promote on your social channels. Just write a sentence or two to summarize your blog and voila—posting on social media just got that much easier! You can also email relevant blog posts to your clients as a proactive way to keep in touch with them throughout the year .
How to get started Get your website ready Whether you build and manage your own website or use a third-party provider, you’ll want to make sure your current setup can support a blog. Talk to your web/IT team or reach out to the company that manages the website for you and work with them to get a blog set up. Determine how frequently you’ll update your blog and what the publishing process will look like. We recommend starting with one post per week.
Start with your frequently asked questions Take inventory of the questions you get asked often and see if there’s a theme. Then, check your “Sent” folder to see how you typically respond and write a blog post from there. For example, you may have seen an uptick in questions about why homeowners’ insurance rates are increasing and can write a blog post to help clients understand the reasons behind these rate hikes.
Outline, outline, outline Once you’ve picked a topic, think about your main points. From there, write a few sentences to support your points or provide additional context. End with a clear call to action so prospects and clients know how to get in touch.
Think of a good headline and remember the right keywords Keep it interesting, fun and on topic. Make sure you use the right keywords. If your blog is about commercial policies, be sure to use words like “business” and “company” as well as policy keywords like “BOP” and “professional liability.” Don’t forget to mention your town or state—calling out your location frequently is great for SEO if you want to focus on a specific market.
If you’d like to do some additional keyword research, there are several free tools available online. Backlink to additional resources within your article, including links to your own blogs on similar topics. This is a quick way to improve SEO , but don’t overdo it. Make sure anything you backlink to is relevant and try to limit links to one or two per paragraph.
Keep it short You may think that blog posts need to be a certain length or that writing one will be a huge undertaking. But people rarely read long blogs or articles. Stick with your main points and don’t get into the weeds about things. Focus on the information that will apply to a broader audience in your market and save the details for individual conversations.
Remember the metadata Metadata gives search engines valuable details about the content of a blog post. You can specify that information inside your blog tool, and you need to do it for each post. Here’s more on that . A properly tagged blog could look something like this:
Don’t buy blog content Many insurance website and marketing companies sell blog content as a feature. Usually, the content they provide is the same for all of their clients. That means that every blog post you get from them will also be given to and used by other insurance agents, word for word. This practice will have a negative impact on your SEO. Generic blogs also aren’t relevant to consumers in your geographical area or to your agency. The goal of your blog is not just to have some random insurance-related content, but to have great content your prospects and clients want to read.
Instead, consider hiring a writer to write custom content just for you, write the blogs yourself or ask a member of your staff to take on this responsibility.
Not a writer? You have tools that can help Writing may not come naturally to you, and that’s okay! Artificial intelligence (AI) language models can help you get started with blog content. Read more here on how to use AI wisely when writing content for your agency.
Happy blogging!
*Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.