When you’re searching online for a new business, let’s say a new dentist, where do you start? You’ll either ask a friend for a recommendation or you’ll head to Google.
If you see one office with 3.5 stars and 119 reviews, and another office with 4.5 stars and 42 reviews, which one will you choose? Probably the one with 4.5 stars, right?
Many business owners think the quantity of reviews is the most important part of their Google My Business page. However, the number of reviews you have doesn’t even make the top three things consumers look for when deciding which local business to use.
Here's what does.