The most successful cross-sell templates for each insurance category | Blog | ClientCircle
ClientCircle® web logo
Campaigns blog header ClientCircle

The most successful cross-sell templates for each insurance category

September 17, 2024 by ClientCircle

Share this:

It’s hard to know which cross-selling messages will resonate with your clients and inspire them to purchase additional policies. Luckily, at ClientCircle, we’ve tested different cross-sell templates with hundreds of thousands of insurance clients around the U.S. to find out which ones work best.

Now we’d like to share the most successful template for each insurance category with you. Simply copy and paste the messages below and start sending these emails to clients who may be missing coverage.

Personal lines: Flood, no home template

If one of your goals is to cross-sell more policies this year, start with clients who are missing products that go hand-in-hand, like a home policy for clients who already have flood insurance with you. You can easily swap out the policy types in this email for other personal lines cross-sells.

Subject: Your flood policy

Hi, [Name],

I was checking on your account and noticed that you haven't yet bundled homeowners with your existing flood policy.

There are perks to having all your insurance in the same place, one of them usually being cost savings.

Have you considered bundling your homeowners and flood policies?

Thanks,

[Signature]

Commercial lines: Commercial umbrella

Commercial umbrella insurance can benefit just about any business owner, but many of your commercial clients may not know all the benefits umbrella insurance can provide. Educate your commercial lines clients with this fun umbrella cross-sell email.

Subject: You might need this

Hi, [Name],

I have a quiz for you.

Why would a business add an umbrella policy?

a) To increase payout on their other liability policies

b) To protect against expensive lawsuits

c) The average cost of a policy is less than what most people spend on coffee

You guessed it. The answer is actually d) All of the above.

If you're wondering whether you should have an umbrella policy, please reply or give me a call.

Best,

[Signature]

Life insurance: Mortgage protection

Your homeowners likely fear what would happen to their family and finances should something happen to them or their spouse but may not know all their options. Help your home insurance clients have a peace of mind by offering them mortgage protection.

Subject: Protection against foreclosure

Hi, [Name],

I was checking in on your home policy with us and noticed that you don't have any mortgage protection.

We offer coverage for you and your family should you become unable to pay your mortgage because of illness or injury.

Have you considered mortgage protection before?

Thanks,

[Signature]

Medicare: Medicare Supplement, no Part D

If you sell Medicare, you know it can feel complicated for many clients, and they’ll look to you for guidance to help them find coverage for all their health needs. Make sure your Medicare Supplement customers know about Part D prescription coverage with this email template.

Subject: Do you have prescription coverage?

[Name],

Medicare drug coverage helps you pay for prescription drugs you may need. Even if you don't take prescription drugs now, you should consider getting Medicare drug coverage.

Let me know when a good time would be to talk so I can walk you through your options and help you make sure you have the right plan.

Simply respond to this email or give me a call at [555-555-5555].

Thank you,

[Signature]

Cross-sell automatically, at scale

These templates are a great starting point for cross-selling, but it takes time to find the clients who are missing important coverage and to remember to send them the email at the right time.

At ClientCircle, we can use the data in your agency management system to help you build the right cross-sell lists in just a few clicks. We’ll also help you set your cross-sell emails to go out automatically at the right time for each person—whether that’s a couple months before renewal, shortly after they purchase a certain policy or close to their birthday.

We have dozens more cross-sell templates spanning personal and commercial lines, life, health, and Medicare. All our templates are ready to go in just a few minutes and you can edit the message, timing, and list to fit your agency needs.

Ready to sell more policies?

Schedule a demo

*Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.